pay per performance web traffic report
pay per performance search engine review
pay per performance advertising
Different ways for performanced based advertising
While advertising with any major pay per performance search engine is the
only way to easily get a constant stream of targeted visitors to your
web site, You still face the risk of not converting a large percentage of these visitors
into customers. Whether youīre targeting the wrong keyphrases or your web site doesnīt
entice people enough to buy - your success is not guaranteed.
So wouldnīt it be better You pay for advertising only when you actually make the
sale ? - Of course it would !
This type of pay per performance advertising is also called "affiliate
marketing". There are tens of thousands
of potential sales men and women out there waiting to promote your
products and services, willing to send you targeted website traffic for free.
And the only money you pay is a share of your profit when some of their
referrals purchase from your site.
How to get other people to sell your stuff
Obviously - Youīll need to find people who are willing to sell your
products or services, have webmasters with high traffic websites to place
links to your sales page and a system to track their referrals in order to
accurately reward them for sales.
Donīt worry - itīs pretty easy to have an affiliate program set up
within a couple of hours and You donīt need to buy expensive software
to have this done. Basically You have two options:
1. Join an APP-network (affiliate program provider) or
2. Start your own individual affiliate program with a third party
affiliate tracking and sales automation service.
Advantages and Disadvantages of ...
pay per performance advertising with APP networks
An APP (Affiliate Program Provider) network like Comission Junction (CJ),
Linkshare or Share-a-Sale has the big advantage that your affiliate program
can be instantly seen by tens of thousands of affiliate marketers, so you donīt
need to spend much time searching for and contacting possible partners.
Another advantage is that all the performance tracking and also the affiliate
payments are handled by the APP. No need to spend time issueing checks and mailing
them out in time.
The disadvantages with APPs however are that they also ask for their share,
which is usually about 20-30% of what you pay for the performance of your
affiliates and some are not only really expensive to join, but also require
a minimum monthly spend, which doesnīt fit everybodyīs budget.
Another disadvantage is that the affiliate program structure of these pay per
performance advertising networks is limited to one tier only. (See advantages
of two-tier affiliate programs further down this page).
APP networks compared
Commission Junction / BeFree:
CJ is the choice for big companies, because the price to join is pretty expensive
but they also have a large number of affiliates. These are the prices:
setup fee (one-time): 2250 $
yearly maintainance: 250 $
initial deposit: 3000 $
transaction fee: 30%
(i.e. CJ takes 30% of what you pay your affiliates, or when an affiliate earns
100 $ in commission, you pay an extra 30 $ to CJ)
monthly minimum spend: 500 $
They donīt reveal their pricings on their website, so you need to contact
them and ask for it.
Share a Sale: - best choice !
This pay per performance advertising network is one of the newer ones, but
in the past few months has grown to almost thousand advertisers and several thousands
of affiliates. The big advantage of Share-a-Sale is that they are very affordable, yet.
Thereīs only a one time setup fee of 250 $ and a first minimum deposit of 50 $ (used to
pay affiliate commissions), but whatīs more important: the monthly minimum is very low -
currently only 25 $. Their share of the commission pie is only 20%, so you
can offer higher commissions to your affiliates in order to incentivate them to sell more of your
Compare that to the thousands of dollars youīd pay at Commission Junction and
their high monthly minimum spend !
I highly recommend you use Share-a-Saleīs pay per performance advertising network and
donīt wait too long, because Iīm sure that they are going to rise the price when they
Who knows if Iīm not going to be your first affiliate ?
Advantages of having Your own two-tier affiliate program
A two-tier affiliate program can be easily used together with your
existing merchant account or payment processor. Two-tier means that you
not only offer a certain percentage of a sale to your affiliates, but
also a small percentage of each sale made through their sub-affiliates,
i.e. other webmasters and affiliate marketers they brought to your affiliate program.
Do you see the potential here ?
Iīve told you that one disadvantage of an own affiliate program is that You need
to go out and search for potential partners yourself, but by offering
them a second tier commission, you are incentivating them to recruit more partners
for You ! Thatīs how some companies got tens of thousands of affiliates in just
a few months.
And as you donīt need to pay an APP, you can offer higher commissions to your
advertising partners, turning your affiliate program more lucrative for them and therefore
also more attractive !
To learn more about a powerful and affordable shoppingcart AND two-tier affiliate managment
Take a 30 day test drive for only 3.95 $ !
Whishing You lots of success !
Guido W. Stiehle