internet marketing tips >
How to get laser targeted traffic to your web site
pay per performance web traffic
Question: what are the 3 biggest problems of any
pay per performance search engine and
how does the new concept of pay per performance web traffic solve them? - Read on to find out.
Dear Business Colleague,
one of the most popular (but not always the best) ways to get pay
per performance web traffic is advertising with the major pay per
click search engines (like Overture, Google AdWords, FindWhat and others). It´s the fastest and easiest
way to get a steady stream of highly targeted web traffic from
the search engines and their partner web sites.
But although all these "traditional" pay per performance search engines
are different from each other, they all have the same 3 big problems
that can cost you a lot of money.
Get more details on the features and differences between pay per click search engines
pay per performance search engine review.
For other types of risk free advertising, please read this article about
pay per performance advertising possibilities.
And here they are:
The 3 biggest problems of traditional
pay per performance web traffic
1) Every sponsor listing looks like what it is: just a dumb AD !
People who look for content on the search engines already know that the first
listings are paid ones and not on the top because of extra good quality content
or service. Generally there´s also a friendly "sponsor" note from the
PPC Search Engine reminding them that your listing is just an ad.
People know that when they click on these "ads", they´ll be presented with
a sales pitch. Their Defense goes up - your Convertion Rate goes down.
And worse, some of the Engines even list the amount of your bid. >:(
2) Very limited space to desrcibe your offer
The more space you have, the better you can describe your products or services and
prequalify your visitors. Traditional ppc search engines unfortunately don´t give you enough
space to accurately describe your product / service (you´re pretty good if you manage to put more than 10 words
in a Google Adword campaign).
3) The Competition
Now that´s a real big problem in different ways.
While there are efforts to prevent their advertisers from any fraudulent tricks, the pay per performance search
engines cannot avoid that some of your competitors eat up at least a small fraction of your advertising
dollars by clicking on your links.
The minimum bid ammount is usually between 5 Cents and 10 Cents per visitor. Don´t expect a good listing for
such low bids, unless you bid on keywords that get very few searches or keywords that won´t make you money
(like "free stuff").
So be prepared to spend at least 50 Cents to 2 Dollars (per click !) in order to get well listed for popular
keywords and a reasonable number of visitors to your site.
4) Four ? (You didn´t expect more problems, did you?)
Well, this one isn´t acutally so big and you can control it yourself, but only few know about.
pay per performance search engines use to display your listings (by default) also on their partner´s websites. That means
the traffic that you´ll be getting is NOT only from search engines (higher quality visitors because they
actively went out and searched for you) but also from other websites (lower quality, ´cause they saw
your ad by chance). To avoid this, you need to set your account to not allow traffic from partner web sites.
Sounds scaring - I know.
Fortunately there´s a solution to all four problems, so you won´t have to miss out on the
so much sought after highly targeted traffic from the search engines.
Better Yet - I´ll give you two solutions:
1. - for long term results
Learn how to create web pages that will rank high in the search engines and funnel that traffic
to your main web sites. It´s easier than you think and will provide you with a steady flow
of highly targeted web traffic for free.
Never again depend on pay per performance web traffic and pay per performance advertising.
Subscribe to TheJungleMarketer and I´ll send you the link to a powerful
free ecourse (without the usual SEO Hype). I´m confident You´ll thank me
later. Remember that this strategy is meant for your long term success.
2. - for faster results
It´s what I call the
2nd Generation pay per performance web traffic model,
a completely different approach to getting laser targeted (read: presold customers)
pay per performance web traffic to your site.
What if you had someone who works hard to create several pages describing your service
or product and then promotes these pages in order to get top rankings for popular keywords related
to your topic ?
Imagine how well targeted visitors these pages would generate and unlike pay per click ads ...
1) They don´t look like ads, because they are listed in the regular search results.
2) Each of them uses over 300 words to describe your product / service
What if you could have the traffic from these pages for a low flat cost of 5 Cents per visitor
while your competitors are paying up to 50 times more for their little ads on the sponsor spots?
I bet you´d laugh pretty hard at your competition - Haha.
Let me introduce you to someone who does right that. His name is Sumantra Roy, President of
He´s a well respected SEO expert and in addition to his regular search engine positioning services
he also offers this new concept of pay per performance web traffic.
Read more about this unique type of pay per performance advertising
service, how it works exactly and why Sumantra´s clients are so exited
How much have you already paid to search engine experts in order to get your site
"listed" ( listed ? - on page 359 or what?) or "top rankings" (yeah, I can get
you top rankings for keywords nobody uses, too)?
Forget the SEO Hype.
Look - if you´ve already been using pay per performance advertising in the past, are using it by now or even
never used it because you couldn´t afford to take the above risks, DO yourself at least the
favor and check out Sumantra Roy´s totally different pay per performance web traffic model today at
or drop him a line to see what he can do for you.
Your Partner in Success,
Guido W. Stiehle
TheJungleMarketer´s internet marketing newsletter.
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